Level 10. Look at header parameters to see all props evars present or n. Variables in this section are split into several sections: Page variables are values that are typically used directly in reporting. Allocation: 'First'. Users of Adobe Analytics need to understand the difference between Props and Evars (and how they relate to Success Events). Then, you need to set the list var to evar1value. Data Workbench. These are based on either an eVar or custom events. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. Learn how to map analytics variables from the Web SDK through to Adobe Analytics using Processing Rules. And then for everything else that would go into eVars or props or trigger events and those kinds of things, you simply. Dataset includes the customer_id in one of the eVars, which is typically populated after a user authenticates. Evars, or. SOLVED Processing Rules - Setting Counter eVars from Context Variables. This feature is limited to 200 eVars per Report Suite. GDPR deletion: Full Support; note that GDPR is now handled in coordination with Adobe Experience Platform. prop- They are custom traffic variables, and you get 75 to play with. Description - Audit the usage of evars/props and events. Setup within Adobe Analytics. Why is this feature important to you - As an admin of adobe analytics I have reached capacity for evars/props and not quite yet events. . Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. is this possible, how can I achieve that? The documentation only states that: "However, there is an Instances version of the click data that can be broken down by other. Metrics allow you to quantify dimension items, such as to see which pages on your site have the most page views. Some dimensions, such as eVars, persist beyond the hit they are set on. There are seven key steps to configuring the integration. . Ideas. I appreciate for your help. Evars: to me these are the real powerhouse items in adobe analytics. Adobe Analytics. Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Sending an s. 2. Also learn the difference between traffic and conversion variables and how they relate to conversion events. It has been setup with two different direct calls (for swipe direction left or right) and each time the respective evar is incremented by 1, (in custom code s. Ben will be online to answer your Analytics and Adobe Summit questions. @um_d Evars and props are limited in numbers (255 and 75 respectively) and there aren't any provisions to have extra evars or props. I appreciate for your time thank you. Create a new Data Source with the “Generic Summary Data Only” setting: Creating the Data Source in Adobe Analytics. 1. Experience League. but i would strongly recommend not to mix it up, unless you run out of props/evars. The attribution panel and lookback window are the keys to unlocking a deeper understanding of your customers and their journey with your brand. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. Subscribe to RSS Feed; Permalink; Print; Report; I often run into this issue and end up having to expire evars on visit which leads to our users complaining of complicated reporting. Want to see what AA and CJA expert Brian Au had to say in our last Community Coffee Break?. Google Analytics, it does get rather tedious once you need to edit a lot of them. t. Experience League. Product profile admins do not have full access to Adobe Analytics. I've read the Adobe documentation, but the example show is for just once basked item. When configuring the mapping, the list of eVars must be defined in the Adobe Analytics UI. Hello there. We had already DTM, adobe setup and currently, the customer comes to any pages DTM pushing data to Adobe layer. Please let me know if there is a way to get the. Once you understand how these function, the rest (as they say) is easy! Firstly, s. Click the 9-grid button at the top, then click Analytics. Finally, remember to configure correctly the app in Adobe Mobile Services, in particular, the Adobe Analytics options. Employee Advisor. Pathing and list support are a good example for why you might want to use a Prop instead of an Evar. This feature is limited to 200 eVars per Report Suite. Props are of only 100 bytes, while eVars are of 255 bytes. Over the years, Adobe Analytics has made subtle changes to the way Events and Dimensions (Success Events and eVars) worked. However, as all data ingested via the AEP Web SDK only arrives as fragmented context data into Adobe Analytics, I can't think of a way to make sure we can iterate over a whole array of multiple products and data points while making sure to append it to the same hit just via processing rules:Adobe Analytics. That is, if. Enabling Transaction ID Storage. Quick links. If so, I don't think you can pass data as JSON. GA4 event parameters have no persistence or expiry, but user properties can be linked to a user-scoped custom dimension that does have persistence and expiry, at a user level. tl () Beacon. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo Engage Support. If you can share an example of what data you are passing in the context data variable and how you are using the values to set up the evars, it may give us some idea how they can be optimized. In the above. See moreeVars using the Adobe Analytics extension Log in to Adobe Experience Platform Data Collection using your AdobeID credentials. Ironically, eVars happen to be the variables that I need the maximum control on. It can be used to create Classification values out of existing data and populate Classification dimension based on regular expressions. Unfortunately, there are two sites which we couldn’t able to see the “eVars” and “props” value when we do debug which should get the value from data. All subsequent success events that involve this product are credited to "Canary". Almost any other player and video format can be measured using JavaScript. Setup within DialogTech. Internal Site Search. Click the desired tag property. Correct answer by nikitaf2673776 Level 5 11/3/17 8:38:19 AM eVars persist, whereas s. in Adobe Analytics. Delimit each field with a semicolon (;) in the string. For example, you may say that eVars 1-70 have to be standard, but eVars 71-100 can be used differently by any report suite and will not be rolled up to the "global suite" (i. Events. deleting the eVar in your implementation would result in not sending the data to Adobe Analytics. For detailed documentation, see Processing rules overview. I'm assuming you have an appmeasurement library (aka s_code) on your page. In fact, I don't even need to create Data Elements - I can just put your code in the Rule. This feature is limited to 200 eVars per Report Suite. SOLVED simple explanation for different values prop and evar?. eVars and Prop value not populating from the Data Element in adobe analytics Jayakrish Level 4 5/5/20 11:05:01 PM Team, We have implemented adobe. Hi Jennifer, Thanks for the response. products) The Products Variable, also called s. I'm currently trying to measure a tricky process, that occurs after the page load and up on the interaction with the user, so far so good, this process comes in the form of a widget that also receives the response from. I'd also like to put the Name and URL into eVars. 1. If it is not there, don’t panic. This feature is limited to 1 million Media Starts per month across all Report Suites (“Adobe Analytics for Streaming Media EntitlementTo add conversion classifications in Admin: Click Admin > Report Suites. It is a hit-based variable that stores contextual information about products and can be set together with both standard commerce events and custom success events. These variables are essential for gathering insights into user behavior, marketing effectiveness, and overall website performance. If I want use a processing rule to prevent an eVar value from being recorded the only option. Add and enable traffic variable reports. This feature is limited to 1000 Events per Report Suite. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Read real-world use cases of Experience Cloud products written by your peersFor example, some Adobe Analytics implementations use eVars and/or the campaign variable to track SEO traffic. Adobe Analytics s. events = "eventX" (you didn't specify which success event you're using to count your logi. Also, when I compare the configuration of an evar that appears in the components panel and one that does not, I see that they have no. When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. Mouse over the Edit Classification icon, then select Add Classification. And if you're using a Direct Call Rule after the original PV, the original. Hello team, I created few data layers listed in eVars, props, events . Created for: User. For detailed documentation, see Processing rules overview. Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th) Learn More. To see what data is being sent in JS console: - On Windows press ctrl+shift+j - On Mac press alt+cmd+j Adobe Analytics Debugger for POST and GET requests. products syntax is perhaps the trickiest one to get right. At this point even I am thinking It might take ti. For Customer Journey Analytics, having. Thank you in advance. Dear Daniel, Adobe recommends eVars over Props because if you set eVar expiration to Hit, it behaves as a Prop. a report suite and needs to be enabled in each and ever report suite you are using. The dashboard includes Adobe Analytics high-frequency metrics and site analytics to visually report traffic and page view trending of dynamic news and retail web sites. User. We have already set up the Data Collection and Adobe Analytics extension and using within our legacy (non-SPA app) just fine. You can view your Segment events and properties in your. _experience. But not to worry, you can still set your values accordingly, just ensure that you're setting them. Its primary purpose is to segment conversion success metrics in custom marketing reports. Click the desired tag property. How eVars work. Created for: Beginner. Watch video tutorials for Adobe Analytics and learn. Click Create Feed. Experience League. Its primary purpose is to segment conversion success metrics in custom marketing reports. Example: Site configuration. e. Use these tutorials to learn the features of Analytics and reap the benefits for your business. Adobe Analytics provides native support for measuring the most popular video formats on the Web. Adobe Analytics Props and eVars in Power BI. I think the article that you referenced fail to explain the importance of expiration and allocation in Adobe Analytics data processing. Get the most out of Adobe Analytics. I would like to remove some from the dimension list but wanted to get the opinion of the community before doing s. To deal with this, many companies reserve a set of variables that are meant to be used for different purposes and re-used as needed. Many of them are tracking fine and we can see those data in debuggers as well (eVars and props). Prints to JavaScript console what data is sent to Adobe Analytics. Internal Site Search. Customer Journey Analytics is not tied to the custom eVars or props of traditional Adobe Analytics. The analytics code is served by your TMS. Real-Time Customer Data Platform. In the Enabled column, select Enabled from the drop-down menu. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. products is very particular. . Adobe Analytics Reports. We have implemented adobe analytics through adobe launch for few of our web sites. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. In this video, get an introduction to conversion variables, also known as "eVars". I will need to repurpose some evars and prop to accommodate new business requirements. Created for: Beginner. Hello Daniel, Yes. Courses Tutorials Certification Events Instructor-led training View all learning options. Overview. Select Analytics > Admin > Report Suites, then select a report suite. Learn. How eVars work. Adobe Analytics. Attribution Differences in Similar Reports Potentially Different Lookback Windows and Attribution Models. Learn how to map analytics variables from the Web SDK through to Adobe Analytics using Processing Rules. A solid onboarding program for your new Adobe Analytics users is key to driving adoption from the start. From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based on Adobe packages. September 16, 2020 | Kevin Haag. i mean, try to use the same prop/evar for the same intent and name it accordingly. This option enables you to dual-tag pages with the Adobe Experience Platform Web SDK and still have the same ECID. Two columns are dedicated to each eVar; one for direct data collection, and the other for persisting values. blanked out by a VISTA Rule). Analytics field mappings. - 392218. but it really depends on how complex the Data Element or other parts of the code are. User. Tutorials Instructor-led training View all learning options. Adobe Analytics. As you are using Launch and have configured both mobile and global report suites in. Adobe Analytics for Streaming Media Entitlement. Learn how to map analytics variables from the Web SDK through to Adobe Analytics using Processing Rules. The earlier version of Adobe Analytics had advantages related to segmentation (As you said), Pathing, Participation, etc. categoryID. Read real-world use cases of Experience Cloud products written by your peersMerchandising eVars settings. Live Stream data. Config variables are settings values that help make sure the correct data reaches Adobe. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageHello , , , Thanks again for your advices here. Events, eVars, props - Variables in Analytics. If i went wrong anywhere placing data layers in right eVar/prop/event please help me know. Many times, your onboarding program will be their first exposure to the wonderful world of props and eVars. 2) Duplicate tags: See where Adobe Analytics is firing multiple times per page, potentially inflating analytics data. This request contains the analytics data gathered from your site or app. Hi, I have a question about how to format the product string when there are multiple products, with multiple merch eVars. Almost any other player and video format can be measured using JavaScript. Click the Extensions tab, then Click Configure under the extension. Adobe SiteCatalyst and Adobe Insight consume and inter act with data diff erently in a f ew instances when implemented. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. So if you had a speci. Purchase) whichever comes first (not just one or the other). Learn. Learn. Some of the data ingested through ADC can be mapped directly from Analytics fields to Experience Data Model (XDM) fields, while other data requires transformations and specific functions in order to be. 3) Variables and values: See which variables and values Adobe Analytics captures on each page so you can address missing or misformatted data. Adobe Analytics data is streamed into Adobe Experience Platform into the Global midValues dataset. Go to the Rules tab, then click the desired rule (or create a rule). This data comes in as contextData, which also means that you will then need to use Processing Rules to take the mobile data from those contextData variables and map it into eVars, Props, Events, etc. Also, if you have a variable number of errors, it can become more challenging to appropriately apply Classification Rules. Topics: Dimensions. Adobe Analytics events records prior to authentication will need to be persisted to the customer_id that is captured post. does anyone know a page/video or something else, where i can find a good explanation about evars, props and events. Tip #1: Start your stakeholders off strong. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those. Conversion Variables (eVars) overview. Here are the different settings that you can use with your merchandising eVars. A standard column contains data sent to Adobe from the image request. The analytics code is served by your TMS. I have a site with dataLayer. events="event7,event10", Analytics will increment the event7 and the event10 counters of the current value of all eVars by one. . eVars. e. The data collection process looks roughly like this: 1. 1. Events. The do_plugins logic typically lives in the custom code section of the Adobe Analytics extension. While the Adobe Analytics interface does a much better job when it comes to bulk-editing custom dimensions (eVars, props) and metrics (Success Events) across multiple report suites than e. Props cannot. Classification Rule Builder is a great feature of Adobe Analytics. you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on the same call (Analytics track event). . you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on the same call (Analytics track event). eVars. Adobe Analytics is a brilliant tool and the concept of props and eVars contributes tremendously in making the tool so brilliant. It is set equal to the last value passed into its corresponding eVar. Also, to answer your other question, I added the eVars 18 hrs ago. Adobe Aanlytics Report Suite. Want to see what AA and CJA expert Brian Au had to say in our last Community Coffee Break?. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; We currently have email opens working pretty well, we have an image in place that calls our adobe endpoint and passes variables, both props. As is the nature of any visit-based evar, their convenience is their ability to tie-out to events/metrics that don't necessarily happen on the same hit. That is why both prop. The Data Workbench capability included as part ofHi, thanks for replying, i might have missed something important here, hope you can help me understand. 8, 2020. There is no limit for report suites in Adobe Analytics. Solved: Hi, I have a Header Menu event with 2 evars,evar1-linktext, evar2-linksection and login event with the same 2 evars , linktext and - 455577. In Target, click Recommendations, then click the Feeds tab. Courses Tutorials Events Instructor-led training Browse content library View all learning optionsA deep dive into the concepts behind merchandising eVars and how they process and allocate data. The evars are set to expire after visit, wouldnt that mean that the evar value for a visitor that swipes 10 times would be 10 for that visit? As it is incremented by +1 each swipe? Or maybe that i. Read real-world use cases of Experience Cloud products written by your peersCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe dashboard includes Adobe Analytics high-frequency metrics and site analytics to visually report traffic and page view trending of dynamic news and retail web sites. Contact Adobe Customer Care if you would like more information on existing thresholds. Status. eVar (Merchandising) Last update: 2023-09-21. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. adobe. Because sometime it is difficult to. Solved: Hi, I have a Header Menu event with 2 evars,evar1-linktext, evar2-linksection and login event with the same 2 evars , linktext and - 455577. 2/ When linkTrackVars executed, correct values were set to eVars. . It’s with this variable where you pass information about your products: the SKU, the quantity of products sold, the total price of the products, taxes, shipping costs, and potentially a lot of other data. Select Save. Access it by going to Analytics > Admin > Report Suites > Edit Settings > Conversion > Conversion Variables > Add new > Enable Merchandising. So you can see all of the events that are shown in the session, as long as the user hasn't done any of the above. Another way would be to define a Calculated Metric with a non-default model and set the original event's visibility to "Hidden", I suppose. 8. it all depends on how you are using your eVars and what you are trying to achieve - this is exactly why you are given the option to choose the expiry to fit your needs. Answer 2: A comparison between Props and Evars is given in this document. To see what data is being sent in JS console: - On Windows press ctrl+shift+j - On Mac press alt+cmd+j Adobe Analytics Debugger for POST and GET requests. k. Clear Vars. In fact, end-of-life has been. In analysis workspace we wanted to show only event2 for generating the report. If you use these XDM Field Paths, no additional configuration is necessary to send data to Adobe Analytics. Example: When a visitor clicks on the internal promotion, an eVar. For the video guide, scroll down. Currently, you can expire an eVar based upon a time period or when a Success Event takes place. This metric is useful when you want to see the number of times a dimension item was set without the hits where that value. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. What about the main function of eVar? Ans. In the Variables section, map the eVars to the data elements. Then, you need to set the list var to evar1value. However on the next page, the evar values may persist, thus increasing the page views further for it and the prop value's page view will still be one. 4 API requests are populating? I have checked everywhere and still no able to see my data showing up in my report and always receiving successful responses from the 1. Good morning, Is there a place in the admin console/analytics workspace where you can check whether data for the eVars and events that I am using on my 1. I think the article that you referenced fail to explain the importance of expiration and allocation in Adobe Analytics data processing. Created for: When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageSet a different name if running multiple instances of the legacy Adobe Analytics tag or the Adobe AppMeasurement tag on the page. Adobe Analytics also has a Reports section, though this is being phased out in favor of Analysis Workspace. Courses Tutorials Certification Events Instructor-led training View all learning optionsIn implementations using the Web SDK extension or Analytics extension, configuration variables are typically found in the extension’s settings: Log in to Adobe Experience Platform Data Collection using your AdobeID credentials. Hi @Sebastiane_Edberg_, looks like I was somewhat incorrect in my statement: Given that counter evars are meant to be used against success events, they should, in-fact, be visit based. However, Adobe has improved eVars to where they fulfill almost all use cases for props. props: pageName:props c. Select Add New, then name the report. Jun 15, 2023User. products) The Products Variable, also called s. This would let you more accurately quantify Segments of traffic, trend them, set Alerts on them, etc. Hello everyone, I listed few data elements assigned with respect to eVars, Props, Events. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK; Map Web SDK variables into. The Products Variable (s. I believe you can just type in 2 white spaces into the filter. When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. A standard column contains data sent to Adobe from the image request. SOLVED Merchandising eVar Loses Product Syntax Assignment. I'm having a hard time finding a way in the 2. Adobe Experience Platform. Now, we can travel “ back in time ” with confidence and use the power of our trusty time machine (a. Should I use Props or Evars in Adobe Analytics? It depends. Additionally, each eVar may contain up to 500,000 unique values or data elements per month. g. They measure conversions on your digital properties, and are used as metrics in reports. So, if you see the value in the Analytics call, both instances and occurrences will increase by 1 for that value; You do not have control over when or if either instances or occurrences. Adobe recommends using eVars in most cases. Your onboarding program needs to be approachable, relevant, and memorable to ensure. It can be used to create Classification values out of existing data and populate Classification dimension based on regular expressions. Sign In. Analytics provides a number of variables to collect Analytics data. It is not there by default, so you or another developer would have had to add it at some point. Map your Adobe Analytics eVar names to the Segment property names you’re using in your Segment events. , only two duplicate endpoints of the original stream of data). All expiration and allocation of eVars are done server side. Create a site name/property dimension in Adobe Analytics. Experience Manager Sites & More. Two columns are dedicated to each eVar; one for direct data collection, and the other for persisting values. Two consecutive white spaces in filter (I don't have a instance of double white spaces in values so the filter returned nothing): I noticed extra white space in our link names descriptions (eVar). you really don't want to maintain too many copies of the s_code, or DTM rules or Processing rules if 90% of the information is common. The number of available eVars depends on your contract with Adobe. Adobe Analytics) to make data-driven decisions. Analytics is great but i want to understand more the data behind, when data will be set this way, what this types mean, how they differ and so on. Overview. However when reading the Adobe Help Comparing Props and eVars I read. Solved: Hi Experts, I'm not able to select premium eVars more than 100. You can also copy the value from another Analytics variable. 5. 4. Select Edit Settings > Traffic > Traffic Variables. Hello, If an eVar is set to a particular value, e. Level 4. Analytics provides a number of variables to collect Analytics data. eVar33 = $ ("input#email"). r. sProps would simply be eVars with Pathing enabled and an expiration of “Page View. So suppose if an evar4 is present. I am confused on this concept. Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. This post will explain their purposes, differences, and relationships. List variables are custom variables that you can use however you’d like. We integrated one of our search engine accounts with adobe analytics. 1/ When clear variables function fired, all eVars are cleared, which is correct. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. In. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. Questions. If both XDM fields are present lineItemId takes precedence. Learn how to navigate to eVar configurations in settings for Adobe Reports and Analytics. g. Props) are attributes set at the page level. and events count things like revenue, subscriptions, or leads generated. However, Adobe has improved eVars to where they fulfill almost all use cases for props. We have a unique situation we've been noticing within our Adobe Analytics, we have last touch channels which when we pivot for eVars (which have been set to visit persistence) sometimes unrelated values will appear. December 31, 2023: End-of-life. Any success events that a visitor encounters while the eVar value is active are counted toward the eVar value. e. This video shows you how to do this. eVars can use success events as metrics. I was doing some spring cleaning in Adobe Analytics and noticed that we have a lot of dimensions that we are not using or have not used in a long time and also some seem to be redundant. I'll let others weigh in here, but with the new features Adobe Analytics continually gets, omitting props altogether becomes more and more enticing. Adobe Analytics - Predictive Workbench Add-on includes Live Stream triggers, Live Stream dashboards, and. Locate the eVars section. In Adobe Analytics, a “visit” represents a single session on a website and is distinct, while “occurrences” refers to the total count of pageviews and events that occur on a page, without being unique. Adobe Experience Platform allows you to ingest Adobe Analytics data through the Analytics source. Classification Rule Builder is a great feature of Adobe Analytics. The fastest and easiest way to add Demandbase to Adobe Analytics is through the Demandbase Adobe Data Connector (formerly known as the Genesis platform). Now, Adobe. Analytics provides a number of variables to collect Analytics data. There are two functions that send data into Adobe Analytics: s. Return to the Report Suite Manager in Adobe Analytics by going to Admin > Report Suites in the main navigation. This would also include the combining of Correlations and Subrelations. Declined. Not sure if I understood the scenario completely, but it looks like the issue might be related to the concept of linkTrackVars and linkTrackEvents in Analytics. evars. If you want to master this tool, you must master the concept of. Adobe Analytics. Hi Vicky, The crux of the problem is that it is not current possible to prevent an eVar value being set using processing rules. eVars, props, and events, and understands the interdependency between ecommerce systems, platforms and the digital marketing life cycle. Created for: User. , only two duplicate endpoints of the original stream of data). In Analytics Analysis Workspace, create a project and pull the new event into a freeform table to ensure that data is populating for the eVar or prop metric. Real-Time understands trends in your data from minute to minute, within seconds of collection. User-friendly data definitions: The traditional Adobe Analytics variables like eVars and props are good, but. This can also be used to increase the number of available props, eVars, and list variables in Adobe Analytics.